Ford has announced that production on Ford F-Series Super Duty trucks with upgraded towing capacity will begin this week.
Ford is confident the Super Duty’s latest improvements arrive at a time when Super Duty’s market share is the highest in 10 years and its 83 percent customer satisfaction score is the best in the industry for heavy-duty trucks.
Rob Stevens, chief engineer of the 2011 Ford F-Series Super Duty says, “Super Duty stays on top because of our ongoing engineering work and analysis of extensive field data. We keep pushing to deliver the best-in-class attributes our customers demand.”
Super Duty’s customer satisfaction quality ratings, according to the Ford-commissioned 2010 Global Quality Research Survey conducted by RDA Group of Bloomfield Hills., Mich., tops competitors with a rating of 83 percent; compared to 77 percent for the comparable Ram and 73 percent for the comparable Chevrolet trucks.
According to a Ford analysis of registration data by R.L. Polk, the new Super Duty dominates the heavy-duty pickup segment with nearly half of total heavy-duty sales. This is its highest share since 2001, representing a market share increase of 4 percentage points over the same period in 2010, following Super Duty accounting for 80 percent of the heavy duty’s segment growth last year.
